The term on-site SEO is something that tends to scare a lot of people. Especially when they first begin an audit or a consultation about how to improve their search engine ranking.

On-site SEO is basically the idea of making your Bedford website appealing to the two most important groups of people – your readers and viewers, and the search engine algorithms. With this done correctly you can watch your website grow and develop whilst having more visitors.

Giving your website a cosmetic improvement as well as a systematic, technical change behind the scenes, is the perfect way to boost your ranking on local on local Bedford search terms, as well as nationally.

In short, your website is going to be evaluated by your two key sets – people and algorithms – in a different way to one another. Whilst a visitor may find your website appealing, cool and attractive a search engine may find it a technological nightmare to navigate.

It will look instead to coding factors and a set of parameters arranged by the search engine rather than anything material or perceived.

It’s hard to judge a website from a technical point of view without vast experience in the industry, so many users will instead look to your quality and quantity as well as how you look. On-site SEO, though, works by going hand-in-hand with what off-site SEO offers and brings to the table.

The process of handling both on-site and off-site is something that can be quite a challenge in various ways, but a ranking expert could make a telling difference to your consistency and your overall appeal to readers and users.

However, one thing to note is that off-site SEO will fail to make a telling difference without the help of good on-site SEO strategies. The process is wide reaching and the two methods are intertwined.

There are some major contributing factors that can help to dictate your level of success with on-site SEO, including;

• Creating new pages for every keyword so they have a specific location on your website that can be referred to.
• Ensuring that each page comes with a unique range of content as well as titles and descriptions.
• Adding keywords to URLs, headers, tags, and Meta descriptions to ensure ranking is made easier.
• Analyzing all inbound links so that your website connects together in the correct way.
• Removing or improving old website pages with limited or even damaging content held within.
• Improvement of all content to ensure that it matches or exceeds the quality of your competition. This is vital as it will dictate a major part of your success – strong, well-written and natural content plays a major role in on-site SEO.
• Ensure that all call-to-actions and prompts for clients are made naturally but also by offering plenty of information to inform the decision.
• Improving website loading times and changing the quality of error messages to be more user-friendly.
• Adding social media functionality and improving sitemaps.

And much more!